• Jack Sharp

5 top tips to boost your sales CV

On average, employers spend as little as 30 seconds looking at your CV. They don’t have time to read through buzzword after buzzword. Employers want to find the core of who you are, and fast.

It’s the job of a CV to get you through the door. That’s it. And as a sales person, it’s your job to sell, so why aren’t you selling yourself?

Here are 5 tips to boost your sales CV.

Tip #1: Remove subjective opinions

‘I am a hard-working, passionate individual who can work in a team and independently.’

Pfft. You can do better. We’ve seen this line a thousand times over and it’s almost comical. Too many people feel the need to express how hard-working they are, or how good they are at working both in teams and alone.

This is irrelevant.

At HP Talent, we remove all individual opinions from our candidate CVs. Our clients trust that we’ve already qualified candidates based subjective requirements like culture and personality, conducted through several telephone and video interviews prior to submission.

As the great novelist E.W. Howe once said, ‘half the time men think they are talking business, they are wasting time.’ Don’t become a time waster.

Tip #2: State facts and share numbers

You work in sales because you are attracted to achieving, taking control of your earnings and because you enjoy a high-pressure, dynamic environment.


Sales is the frontline and the frontline harbours the most risk, but also the most reward. You need to pride yourself on your medals, the best sales people have nothing to hide.

Whether you’ve boosted revenues or closed deals, these achievements need to be on your CV.

If you’re unhappy sharing numbers or believe this is confidential, you can share your glory without showing the dirt. Here’s an example:

Won accounts such as:


  • FY17 achievement 140%, FY16 achievement 135%​

But remember, your boss will be sharing figures, and so should you.

Tip #3: Declare your responsibilities

What is it you’re doing on a day-to-day basis? Really ask yourself this question. What value do YOU bring?

Employers are looking to find value in you, and are trying to match this value with their requirements. Read your job descriptions and match your responsibilities closely. Just remember, there’s no place for passiveness on your CV.

Here’s an example:


  • Provide high-level technical expertise on EMC portfolio and manage all France presales activities for a Global Account (SG, TOTAL & SANOFI)

  • Support the sales team to develop account strategies and revenues

  • Analyse, design, and develop fully integrated technology solution

  • Prepare and deliver technical and sales presentations

  • Manage all phases of large and complex RFP

  • Conduce POC with the customer and technical team

Tip #4: use action verbs

Not only should you be showing your medals, you should be telling your story. Using actionable language like verbs provides context to your CV. It puts the employer in the foxhole, right there with you. Action verbs show progress, and progress shows success.

Here's an example:

  • ‘Grew revenue from $1.1m to $4m within 3 years’

  • ‘Increased revenue across the Enterprise team by 65%’

Stuck for words? Read this useful list of action verbs. See what we did there?

Tip #5: keep it clean

This is your first date. Nobody likes dirty talk on a first date.

As a candidate, it’s your job to make a good first impression and in this world, your CV is exactly that, a first impression.

At HP Talent, we recruit based on clear, concise CVs that are easy to read. This gives us and the Internal Hiring Manager a sense of who you are and what you can offer, quickly and concisely.

Still struggling?

If you’re still trying to get to grips with your sales CV, download our free sales CV template or contact us. We’ll develop your sales CV and make sure you get your foot through that all important door.