• Jack Sharp

8 recruitment trends to watch for in 2018


2018 is shaping up to be a revolutionary year in recruitment. Technology has already changed the industry for both the candidate and the client, and the trend is set to continue.


So, without further ado, here are 5 recruitment trends to watch for in 2018.


1.   Responsive employees and informed candidates

Brand identity is already a huge definer for any business, and considering 74 percent of people identify word-of-mouth marketing as a key influencer in a purchasing decision, businesses will do what they can to ensure their reputation remains untarnished.


For the recruitment industry, that means treating potential employees with transparency and respect, rather than ignoring those who don’t make the cut. As a result, 2018 will have more informed candidates and more responsive recruiters. It’s about building relationships at every step of the way, and ensuring that candidates are treated fairly, because poor reviews will affect more than just a business’s recruitment campaign.


2.   Application assessments will become the norm

Candidate assessments are set to rise in 2018. With increasing competition for almost every job role (except cyber security professionals surprisingly), there will need to be a new tier of differentiation in the application process.


Assessments solve this need. Not only will they help companies determine the strong from the weak, but they’ll also let employers understand candidate work ethic prior to on boarding, giving recruiters a more rounded sense of candidates before they reach the final stages.


3.   The rise of the remote worker will continue

According to a survey by Flexjobs, 85 percent of millennials would prefer the option of full-time remote working, while 54 percent would like a flexible schedule. This trend is set to continue in 2018 as more businesses look to reduce overheads and more employees look for the ability to work from any location.


With a huge rise in shared workspaces, creative places and independent coffee shops, this trend will undoubtedly become defined in 2018. We’ll start to see larger organisations following in the footsteps of young, innovative start-ups and businesses will let go of some control and increase their trust in their employees.


4.   Workplace perks will diversify

Work is now a form of lifestyle. Long gone are the days of clocking in at nine and punching out at five. We’re now connected to our work, always. As a result, firms with the capital behind them will look to diversity workplace perks.


Some companies already have space in the office suitable for employees to bring their children and pets, and others are given memberships to gyms and exercise classes. Work is now something to enjoy, and companies are doing what they can to ensure that the happiness and health of their employees are consistently met.


5.   Workflows and automation

Automation will continue to rise for the recruiter in 2018. Learning about AI and setting up integrations has already kicked off this year with tools like Zapier, and the trend is only going to increase.


Recruiters will be finding new and innovative ways to scale their efforts without increasing the human-factor, and this means turning to technology. Workflows will be introduced to help recruiters accurately source candidates and dud applications will be ruled out by a machine, not an employee.


6.   Gender pay gap will be a hot topic

The gender pay gap has come to light this year, and for good reasons. The BBC has stepped into the limelight as a major player in paying men and woman different rates.


This conversation will likely continue in 2018, and we’ll see more companies exposed as we discover new data about the pay gap. But, we’ll also see more companies using the gender pay gap to brand themselves as ethical employers. Many companies will turn to this issue to boost their own credibility, and that’s okay, if they do in fact provide equal pay.


7.   Recruitment will be data-driven

Recruitment is already data-driven. KPIs and other metrics are used to measure the output of a recruiter every day, and this is set to continue in 2018. With new and innovative AI tools, though, the way in which this data is collected and used will change.


Businesses will begin to analyse recruitment data and implement new ways to improve efficiencies, putting into place automated processes that will not only speed up a recruitment campaign, but will also collect more data in different areas, which will then be used to find new and faster solutions.


8.   Retention rates will diminish

93 percent of millennials said that they left their employer the last time they changed roles, according to a recent survey by Gallup. However, with a rise in diversified workplace perks and flexible working, retention rates could diminish as we see happier and healthier employees who are trusted by their employer to work anywhere.


As a result, we might see company loyalty increase in 2018. However, with the level of competition for job roles and the desire for many employees to progress their careers, changing firms to get ahead will still be an inevitability.


Technology recruiters will look for outside help

With technology on the rise and new jobs in the sector opening every day, we’ll likely see the technology recruiter reaching capacity. This means one thing: outside help will be needed to ensure that numbers are met and positions are filled.


Specialised recruiting firms, then, could be on the rise in 2018. And outsourcing to a company with specific experience means that more roles will be filled.


Given that many jobs in the technology sector are yet to be defined, it’ll take a company with expert knowledge to help businesses navigate the recruitment process and source the right people, letting recruiters hit higher targets without putting in the added legwork.

J.S.

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