• Jack Sharp

How to hire a sales director: top tips for the technology recruiter

Sales directors are tough hires. These people directly influence the direction in which a business will take, and they represent more than just the inner works of an organisation.

Sales directors are the face of the business and constantly engage with paying customers. Hiring the right fit, then, takes a fine needle and thread.

Here are our top tips on how to do so.

1.    Ability to recruit

Sales people are recruiters themselves. Not only does a sales director have an influence on the entire sales team, they also recruit new business. A good sales director can operate accordingly both internally and externally, hiring the right sales members within the business and pairing those abilities with the idiosyncrasies of client behaviour.

2.    Know how to mentor sales people

A sales director is a boss, and a good boss is a mentor. Sales directors need to know how to manage people, first and foremost. It’s their job to plan roadmaps for their employees, to provide the necessary training and oversee the development of an entire team.

If you’re recruiting a sales director, ensuring they’re good leaders should be your first port of call.

3.    Forecast the future

A sales director doesn’t just have to motivate a team of salespeople and persuade external clients that they need their business, they also must keep those higher up the ranks happy, too. This means providing figures to board members and justifying departmental spending.

Sales Directors, then, need to be well equipped to accurately forecast future sales and the direction of the business. You should be recruiting someone with the vision of a CEO but with the brains of a CFO.

4.    Research and development

Business is innovation, and everything in constantly improving and becoming more efficient. Hiring a good sales director means hiring someone will the ability to look at something that’s working and make it better.

Money saved is money won, and you’ll be pleased when you find out the guy you got hired is not only bringing in more money, but also cutting costs across the business, too.

5.    Work hard, work smart

Sales directors are busy people, and they often spend time ‘working’ potential clients. This means late nights and early mornings, which for many can lead to inefficient and unproductive working habits.

A strong sales director knows what they need to do to get the job done, does it, and then goes home to rest. As a technology recruiter, you need to be studying the motivations of potential hires.

Sales directors: the wearer of many hats

Finding the right sales director comes down to doing your research, not only on the candidate but the client, too. Hiring this person is like performing heart surgery, one wrong move and it’s a no-go. Fortunately, tools like this HubSpot template can help you effectively hire the right person for the job.

Make sure you’ve done your research and dedicate time to studying up on all the intricacies of the role, they’ll help you better qualify later. If you can’t find the time, outsource your work. Compromise is not an option when it comes to sales.